Globally, Southeast Asia is being closely watched as a “key engine” driving consumption, supported by rising household wealth and urbanization. At the same time, today’s consumers are more discerning in their purchasing decisions, seeking “value for money,” placing greater emphasis on health and hygiene, and embracing innovations that address personalized needs. This new phenomenon has been accelerated by the rapid development of AI technologies and social commerce.

With a deep understanding of market dynamics and evolving consumer behavior, NEO Corporate has defined clear directions and strategies to navigate challenges while pursuing new opportunities, aiming to become Asia’s innovative FMCG leader that delivers sustainable growth and enhances people’s quality of life. In 2025, NEO achieved excellence across multiple dimensions, including operations, innovation and product development, and resource management, as reflected in our outstanding growth performance and numerous awards and recognitions at both national and international levels.

Our success has been driven by robust business strategies, including the “Segment Creator” strategy, which focuses on creating added value and introducing differentiated product innovations to pioneer new markets (New S-Curve), and the “Innovation-led Premiumization” strategy, which elevates our products into premium and premium-mass segments across various categories. As a result, our business growth last year was twice the market average. Despite rising raw material costs, we remained committed to efficient cost management and strategic investments to strengthen the organization’s long-term and sustainable growth.

Moreover, innovation continues to serve as the foundation that enables NEO to overcome every challenge. We are committed to advancing research and development excellence through collaborations with leading international and domestic research institutions, including the Thailand Institute of Scientific and Technological Research, as well as researchers from top Thai universities. These partnerships enable us to create products that precisely address consumer needs and enhance convenience in response to changing lifestyles. Examples include product groups designed to address odor concerns associated with hormonal changes among the elderly (Silver Age), environmentally friendly products, and our latest pet care products developed through innovations that understand the needs of both pet owners and their dogs and cats. In addition, we prioritize the use of modern production technologies to manage our factories and maintain international manufacturing standards to deliver products that genuinely enhance the quality of life for consumers of all ages.

At the same time, we place strong emphasis on conducting business under the ESG framework, guided by the concept of “Innovation from Core to Care – Good Thinking for the World, Better Innovation for You.” This principle is embedded in every process to create sustainable value. We are committed to environmental management throughout the supply chain, actively driving the circular economy in a concrete and measurable manner, while steadfastly pursuing our Net Zero 2050 target.

One of our proudest achievements over the past year was reducing our total greenhouse gas emissions by 19.7%, which is close to the short-term target of 20% set from 2023. The transition of our primary fuel from fuel oil to liquefied natural gas (LNG) reduced CO emissions by 16%. Furthermore, we reduced the use of virgin plastic in our packaging by 24%, exceeding our 20% target, and achieved 82% recyclable packaging. These accomplishments reflect our commitment to promoting the circular economy and strengthening credibility among consumers who value ESG principles. Our factory also received Green Industry Level 5 (Green Network) certification from the Ministry of Industry, a distinction achieved by only 0.16% of factories nationwide, as a result of our continuous environmental improvements and collaboration with partners throughout the supply chain. In addition, our strong focus on workplace safety earned us the Zero Accident Campaign 2025 award.

Undoubtedly, the key driver of NEO’s success is our people. We believe in fostering a positive work environment and continuously developing our employees’ capabilities, making NEO a “home of happiness” where people enjoy their work and are empowered to create innovations. We emphasize an organizational culture that promotes agility and transparency, enabling every employee to actively participate in shaping and advancing the organization.

With determination and a clear vision, we will continue to research and develop transformative innovations that reshape markets and meet the evolving needs of modern consumers. We are committed to creating superior and environmentally friendly products, while conducting our business responsibly toward society and the environment, in order to sustainably deliver a better quality of life for all.