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  • Raw material costs: approximately 50%
  • Packaging costs: approximately 30%
  • Labor costs: approximately 10%
  • Overhead costs: approximately 10%

Surfactants are chemical products made from palm-based materials and go through several processing steps, so there is no direct reference price. However, you can follow crude palm kernel oil (CPKO) prices can be used as an initial indicator from relevant websites, as follow:

https://ycharts.com/indicators/malaysia_palm_kernel_oil_price

Overall, gross profit margins vary by segment. The baby & kids segment has the highest margin, followed by personal care, and then household products.

The floor area of the new Personal Care and Household plant is as follows:

  • Personal Care plant: approximately 48,000 square meters
  • Household plant (Phase 1): approximately 38,000 square meters

After all machinery has been relocated, the existing Personal Care plant may be temporarily converted into a manual warehouse.

The company’s products under the Department of Internal Trade include shampoo, soap, liquid detergent, and dishwashing.

The Company main strategy to maintain and expand D-nee market share is to elevate D-nee into a “family brand.” In recent years, we have expanded our product line from the baby segment to older children under the D-nee Kids.

We also launched the D-nee Deluxe sub-brand to specifically serve the Silver Age group, offering products such as liquid detergent, body wash, moisturizing, and fabric softener with innovative odor-control technology for age-related odors.

More recently, D-nee has expanded its market positioning to include Young Adults and First Jobbers. As a result, D-nee is no longer positioned as only a baby brand but has evolved into a brand for the whole family.

In accounting terms, promotions such as “buy 1 get 1 free” and 50% discounts are recorded as a net deduction from sales. As a result, they reduce both revenue and gross profit.

The company mainly uses FOB (Free on Board) terms for its export sales.

The company has a dividend policy of paying no less than 40% of net profit based on the separate financial statements. The dividend payment will be subject to the company’s operating results, cash flow, and investment plans.