Controlled the development, production, and distribution of products through the manufacturing plant, and representative companies in the distribution process, starting from personal care products - cologne and deodorant roll-on under the Eversense brand, which immediately became the number one popular product among teenage girls upon entering the market.
Launched cologne and roll-on products for men under the brand “TROS”. It was the first men's cologne brand in Thailand and achieved high success immediately, consistently ranking number one up to the present time.
Neo Factory Co., Ltd. launched a production line for household consumer products.
Our Fineline products expanded their product categories into the liquid detergent market (Delicate Wash) and received positive feedback from consumers. We captured a market share of 2nd place in the first year of marketing.
Expanded its product line to enter women's deodorants market under the brand "Vivite". The first deodorant in Thailand that include natural ingredients.
Started the production and distribution of shower cream products under the brand “BeNice”, with distinctive selling points that set them apart from other brands in the market. These selling points include skin-tightening properties and the use of natural fruit extracts, giving the products a pleasant fruity fragrance. The products instantly became popular, with sales ranking third in the market. The green variant became the top seller in many distribution channels, and this trend has continued to the present day.
Expanded into the market of affordable fabric softener products under the brand "Smart", which was well received by consumers and gained a 2nd place market share in this segment within a year.
Established an export department to cater to various countries’ interest in the company’s products. As a result, sales grew continuously and significantly over time.
Due to the success of D-nee household products for babies, the company expanded into the baby’s personal care market, such as liquid soap, lotion, etc.
Created a new segment in the market of personal care products for Kids in the country, targeting aged three and above, under the name “D-nee Kids”. This led to a significant growth in this market segment with D-nee Kids became the number one player.
Recognizing the change in consumers’ fashion and lifestyle and a growing demand for convenience in ironing clothes, Fineline, as the top market share in Thailand, introduced an innovative product. Fineline ironing water for steam iron created a novelty and helped stimulate the market satisfactorily. This product consistently showed high sales growth and maintained a 7% market share of the total ironing market value.
Manufactured and distributed oral care products under the D-nee brand, which were well-received by consumers, especially regular D-nee customers.
Neo Corporate Company Limited became the second highest-selling company in Thailand for liquid detergent products.
Neo Corporate Company Limited became the second highest-selling company in Thailand for liquid soap and floor cleaning products excluding mop dressing.
Due to the growing trend of liquid detergent products with a size of 1300-1400 ml., Neo Corporate Company Limited, the market leader, aims to boost product innovation. To increase production efficiency, the company utilized advanced technology by introducing the Spout Pouch model, a refillable bag with a spout head, to promptly accommodate the market's growth.
Implemented the latest technology system for managing the warehouse to achieve the highest efficiency and accuracy in work.